• By Lynda Kiernan

The National Soybean Checkoff Five-Year Strategic Plan

Knowing that innovation drives maximum profitability, the farmer-leaders of the National Soybean Checkoff have made the concept of driving innovation as the key point for their new five-year strategic plan which will provide the framework for all soy checkoff investments for fiscal years 2017 through 2022.

“We need to focus on meeting our customers’ changing needs, and giving them a reason to keep choosing U.S. soy over increasing competition,” says United Soybean Board (USB) Chairman, Bob Hasselwood.

The new five-year plan envisions soybean meal becoming increasingly valuable across multiple species including poultry, pork, and aquaculture, also becoming known for its advantageous amino acid profile, and its sustainability. A priority is also being placed on the advancement of high oleic soybean oil development and an increased share of the edible oil market for soybean oil.

“The nine central goals of the plan focus on the areas that stand to bring the most value to U.S. soybean farmers, and we worked with others throughout the U.S. soy value chain – state soybean boards, land-grant universities, extension, processors, buyers and customers – to ensure we’re all aligned for the good of the industry,” said USB Vice Chairman Jared Hagert.

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Lynda Kiernan is Editor with HighQuest Group Media and of the Oilseed & Grain News. If you would like to submit a contribution for consideration, please contact Ms. Kiernan at lkiernan@highquestgroup.com.

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